Studio Jiti

BRANDS

HEAD OFFICE

Studio Jiti
Via Tirandi 39
20128 Brescia, Italy
PR manager
Joelle Francoise Tambone

WEBSITES & SOCIAL

STORY TELLING

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Traditional tailoring has its historical location in the territory of Naples - creativity, taste, craftsmanship and unsurpassed technique have been developed here for over a century.

It is in this unique conext that the Neapolitan entrepreneur Marco Pescarolo gives life to its brand, now creating garments distributed in the most prestigious and exclusive multi-brand boutiques and department stores worldwide.

The elegance suggested by the fashion house Marco Pescarolo fits every occasion.

Based on the appeal of the precious details and expert selection of materials, the brand is characterized by its uniqueness representing the mindset of the "su misura” (besposke tailoring).

The italian touch is a must: all the raw materials, the accessories and the production are Made in Italy.

This is how Neapolitan taste and craftmenship give life to Marco Pescarolo Style.

The maison starts the business in 1999 thanks to Marco Pescarolo's passion for the male garments. With strong enterpreneurial attitude and supported by the experience of his wife Anna De Matteis, who comes from a fabric-makers family, Marco Pescarolo turns his passion into a proper company.

The personal lives of the two co-founders have been crucial in the creation of the company: Marco started in the world of typography and paper - Anna was raised among scraps of fabrics, coming from a fabric-maker family.The “su misura” mindset (bespoke tailoring) of Anna De Matteis, developed thanks to the environment she was raised in, has certainly influenced the appearance of the brand.

The selection of colors and patterns is managedby Marco Pescarolo himslef - a legacy of his previous experiences in selecting fine papers for typography.
Shades, designs and fine yarns are selected exclusively on the advice of the couple, in order to constantly improve the unique style of the Neapolitan maison.

After an initial phase of distribution limited to Europe, the company's turning point occurs with the opening to the Japanese market. Marco Pescarolo's trouser, icon of elegance, class, creativity and uniqueness, has found further confirmation in Russia, the US and China.

Marco Pescarolo's garments are treny and cally - they're the result of the creative process the brand develops through experience and secrets of Neapolitan tailoring.

Marco Pescarolo idea of style is strongly influenced by his personal and professional life - this he can offer a modern interpretation of masculine elegance. A style based on functionality, with particular attention to comfort. The brand perfectly blends elegance, creativity, singularity which transform the product into a piece of art made by skilled craftsmen.

In Marco Pescarolo we find both the couturier and designer who knows how to capture new trends - he knows how get the best out of raw materials and how to meet the needs of fine tailoring.
Casual and elegant at the same time, the pants by Marco Pescarolo communicate an image of prestige through the details and finishes, bright colors and original patterns. The pride of every collection lies in the choice of accessories: from buttons, made only from natural materials (“corno” or” corozzo”) to hand-embroidered labels on all garments.

The “Made in Napoli” mindset it is particularly felt by Pescarolo family and it is a source of pride. Proof of this is the mask of Pulcinella, an imaginary Neapolitan character representing both tradition and modernity,which can be found in the internal and external seams.

Reinterpreting the Italian tradition, the brand is able to express a new concept of fashion for men who want to preserve the unique character of their elegance.

The brand'scouturier has learned to play with the semantic value of the garment, to use the word as a piece of clothing, to express humor, creativity, style and elegance.

The tireless pursuit of excellence brings Marco Pescarolo and Anna De Matteis to personally select the best fabrics on the market. The choice is mainly on Italian yarns: from the highest quality wool to purest cashmere, from “armaturato” cotton to the stretchable one, from tricotine to gabardine, to "14 microns" fabric. The production line implements both hand made and machine techniques to create exclusive pants that meet the needs of a distinctive style.

The most used materials are linen, cotton, wool, cashmere and silk, in relation to the collection. The production doesn not allow any polyester material or synthetic fiber.

Thin yarns, micro-patterns, innovative prints and colors create new fashion concepts and reach elegance and glamour without compromising comfort.

A style-lab where the tactile experience and color are essential characteristics for the brand.
A further feature is the sartorial finish on the the belt: it can be standard ,customized or even hand-made on each pant.

The main symbols of the Neapolitan tradition are very important to the brand which is linked to a positive and productive idea of the city : the Capri blue and Ischia green as typical shades; Positano and Capri models recall a glorious past; the mask of Pulcinella as a distinctive sign; the uniqueness of the internal hand-made seam with the typical Neapolitan cut.

The secret of the brand is to succeed in the hard mission of of synthesis between tradition and modernity: the result of this synthesis is that balance you feel every time you wear a trouser by Marco Pescarolo.