La Trastienda


Lolitas & Lolos (Woman)


La Trastienda
Orellana 6 - 1º d
28004 Madrid, Spain
Mercedes Fadrique


Official Website


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The core of our operations is communication in unpaid media. We believe that innovative and creative PR solutions and a coordination of all communication tools is a prerequisite for building strong lifestyle brands. Through a combination of strategic advice, proactive media work, exclusive article placement, creative solutions for communication in social media, tailored events, celebrity endorsement and inspiring showrooms.

La Trastienda PR agency represents brands within the Spain and Internationally. The highly skilled PR team is constantly liaising with strong contacts that stretch across every sector of the media, luxury glossies to the celebrity tabloids, including journalists, style writers, columnists and stylists within fashion, health and beauty, restaurant, food, retails, features and lifestyle to finance and business. Our relationships with the media are at every level including; assistants, editors, freelancers, advertising mana-gers and publishers.

We see our professional friendship with the media as one our many unique strengths and it's our clients who reap the benefits of these longstanding reciprocal relationships with editors, stylists, key opinion formers and favoured celebrity friends.

Our reputation within the industry has been built upon creating campaigns that offer the perfect balance between a solid strategic foundation and our creative vision. The ability to deliver precise yet engaging communications strategy, from conception through to results, has become our trademark.

As well as the basic services of press kit development, hero product releases, seasonal releases, Q's and A's, media training for clients, biography profiles of key personnel and dissemination of this PR information and personal follow up with the media. La Trastienda Public Relations has an extensive database of contacts across all areas of print journalism, television, radio and new media. La Trastienda PR agency creates tailored campaigns to suit its client needs and budget.

La Trastienda PR is truly a full service agency.