FBR
HEAD OFFICE
STORY TELLING
FBR proposes 360° communication strategies to emerging designers
and to consolidated companies both in Italy and abroad. Her tightly knit
team of in-house consultants enjoy excellent relations with the journalists
in their sectors, and understand their individual tastes and professional
requirements. Moreover, their strong ties to chief editors in the fashion
publishing houses allow them to boldly represent their clients' brands
in the Italian and foreign press, so offering them marked visibility and
improved brand identity.
Francesca Ballini Richards has 25 years of consolidated experience
in the field of integrated communications.
She has worked as Director of Communications at Sergio Rossi, Piazza
Sempione and Etro.
In 2004 she opened FBR, a PR agency and integrated communications
consultancy operating in the fashion and lifestyle sectors.
