WEBSITES & SOCIAL
With every collection, Velveteen brings to life our vision of a timeless California childhood filled with days spent exploring hidden pathways, sharing secrets with friends, and building fond memories.
Our key focus is on the magical balance between fabric quality, sophisticated colour palettes and carefully chosen gold accents and details.
Our clothes are finely crafted with every detail given close attention and we are steadfast in our dedication to design, style and craftsmanship through every stage of design and production.
We design and produce our own fabric and use a combination of beautiful Indian artisan techniques including block printing and hand embroidery.
We are as dedicated to “doing well by doing good” as we are to design and fine craftsmanship. We work only with suppliers whose values align with our own and we continue to grow and deepen our partnership with the women who produce Velveteen in ways that will have real, positive impact on their lives and the lives of their children.
This is Velveteen.
Velveteen is for the child who shines bright like a diamond.
Velveteen is for the child who is strong, smart, and kind.
Velveteen is for the global child in all of us.