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Supported from the start by the Institut Mode Méditerranée, Ursul enjoyed particular recognition in its field and quickly established a prominent position in concept stores and prestigious department stores.
In February 2006, the jury of fashion designers at Bijorhca greeted the launched of the label by unanimously awarding it a “fashion star” for the Black Silver line, a collection of silver jewellery for men.
At the same show, in January 2010, Alexis Théry won a new award, both for the quality of the leather work and his commitment to the “hand-made in Paris” in his new line of jewellery for women.
Since October 2007, the Ursul range has been extended to accessories with the creation of the Urban Jungle unisex line, highlighted at the Première Classe trade show, the reference for fashion accessories.