Sadie Williams


IPR London (Woman)


Sadie Williams
Unit 5, 718-722 Seven Sisters Road
N15 5NH London, United Kingdom


Official Website


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Sadie Williams creates textile driven fashion, juxtaposing modernity with craft; bringing shimmer and sparkle to her collections through continued use of metallic.

Her combination of sporty tomboy mixed with grown-up femininity has been a signature since graduating with Distinction from CSM MA Fashion course. She went on to become a Selfridges ‘Bright Young Thing’, included in The Design Museum's ‘Designs of The Year Exhibition 2014', listed as one of Forbes Magazine’s “30 Under 30” for The Arts 2016 and awarded Swarovski sponsorship in 2017.

She designed a collection for & Other Stories, then started her label after receiving Newgen sponsorship. Continuing to present graphic and tactile work at London Fashion Week, she capitalises on strengths in print & textile innovation.

She’s worked for many stylists and designers (including Marc Jacobs, JW Anderson) and prestigious projects for Vogue, Carhartt, Manchester Art Gallery, Google, Squarespace, the Royal Academy/Christies and PROCESSIONS Womens March.
She works on special projects and collaborations and has taken a move away from showing collections seasonally at fashion week.