Sadie Williams


IPR London (Woman)


Sadie Williams
Unit 5, 718-722 Seven Sisters Road
N15 5NH London, United Kingdom


Official Website


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Sadie Williams creates textile driven fashion, juxtaposing modernity with craft; bringing shimmer and sparkle to her collections through continued use of metallic.

Her combination of sporty tomboy mixed with grown-up femininity has been a signature since graduating with Distinction from CSM MA Fashion course. She went on to become a Selfridges ‘Bright Young Thing’, included in The Design Museum's ‘Designs of The Year Exhibition 2014', listed as one of Forbes Magazine’s “30 Under 30” for The Arts 2016 and awarded Swarovski sponsorship in 2017.

She designed a collection for & Other Stories, then started her label after receiving Newgen sponsorship. She presented graphic and tactile work at London Fashion Week, and now continues to capitalise on strengths in print & textile innovation through working on special projects, collaborations and limited capsule collections.

She’s worked for many stylists and designers (including Marc Jacobs, JW Anderson) and prestigious projects for Vogue, Carhartt, Manchester Art Gallery, Google, Squarespace, the Royal Academy/Christies and PROCESSIONS Womens March.