Head office contact


Josef Schachl GMBH
Schrannengasse 2/60
5020 Salzburg, Austria
Head manager
Josef & Sybille Schachl


Official Website


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Puro is a brand name shoes launched by Sibylle and Josef Schachl, an Austrian couple from Salzburg. Although the label is rather young, the designers have been working on the development and implementation of unique collections for many years. From the first drawings to the first collection and the trademark name, they took ten years in order to reach their goal: an original brand offering an incomparable selection of shoes. Josef Schachl has been passionate about shoes for more than 25 years and gets up every morning thinking: “What kind of shoes for today?” he acquired the best savoir-faire with experienced craftsmen in different shoe factories. Sibylle Schachl worked in the fashion business since
25 years as well, to make sense to their dream.

Puro is based in a concept combining emotional connection and handcrafted perfection to create individual works of art. It is not just high quality shoes: it refers to intense emotions. In this way, the pairs of shoes with no emotional response do not be a part of the final collection.

Puro creations are dedicated to women who have everything but looking for something special to complete their wardrobe... Offering new interpretations of trendsetting models and revealing a true originality, the sculpted heels highlight the personality and an evident modernity because their perfect fit is not only for your viewing pleasure. The uncompromising use of the world's finest leathers perfectly matches with the masterful work of the handcrafted shoe makers and it seems to awaken the senses, as a #first cashmere pullover. Furthermore, the label fully accepts its environmental responsibility towards Earth with sustainable use of natural resources, able to renew themselves. Every season, the shoes propose interesting details making a difference: special fasteners, valuable ornaments, genuine and different leathers.

The woman, who tries a Puro pair of shoes for the first time, falls immediately in love with the brand... and you, what is your shoe size?