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Joelle Savransky was never able to escape from the jewellery business . The sister of AS29's Audrey Savransky , Joelle was determined to go her own way and enrolled in the Belgium's fames fashion school , The Royal Academy of Antwerp , only to realise soon afterwards that it was easier to embrace her roots : jewelry design . Her fist line was Ma Petite Chérie , a jewellery line for mothers and daughters that continues to exist today . “ It is very girly , very romantic. It's the first diamond you will buy for your daughter ....Then i got pregnant and had a daughter and wanted to do something for women. I matured “ In the wake of transformation , Joelle Jewellery was born in 2013 . Now , her brand is firmly ensconced in France's edgiest boutiques and a darling of high fashion magazines. When discussing her creative inspiration , Savransky admits : " I am not inspired by any specific them “ . Her solution is meditation , through which she finds her own way of creating . Her aesthetic is “ Feminine and not excessive” she says “ People should wear what they like because that way it reflects their personality “ and “ it's interesting , fun and refreshing to be different “. Savransky's description of her path applies equally to the women who appreciate her jewels : “ I am driving on my own road . That's what they taught me in the academy at Antwerp . Don't go on the main road . Go on your own road “.