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Fabienne Chapot started her eponymous brand under the name of Fab. in 2006. The brand was born and raised in Amsterdam, where our headquarters is still based today. The brand started as an accessory brand, mainly focusing on bags, shoes and accessories.
Fabienne’s vision of adding a bold and colourful twist, to the at that time rather grey- and black toned accessory spectrum, quickly caught on. In 2012 Sophie van Bentum joined the company. In 2016 Fabienne and Sophie decided to rebrand the label and launch a ready-to-wear collection. Sophie took on the role of Creative Director, bringing a strong dose of femininity. Fabienne, as CEO, focuses fully on the strategy and growth of the company.
The bold and colourful brand DNA that cemented the success is still at the core of our business today, albeit in an evolved, more matured and feminine way.