„AYBI is a tribute to the woman, as simple as that” says Aysen Bitzer about her current collection. The collection should make woman look pretty, without dressing up on purpose. Why should it? The modern woman is satisfied with herself, she knows what she can – but also, what she has to deliver every day. Simple items have no expiry date, that’s an additional benefit. Effortlessly elegant looks which basically work at any occasion. AYBI focuses on the here and now: not inspired by foreign cultures or quotes bygone eras – the inspiration is the woman herself. At first glance simple and pure, you will discover the art of this style in thoughtful, loving details.