Avant toi

PRESS CONTACTS

International
Logos PR

HEAD OFFICE

AVANT TOI
Via Carlo Botta 8
20135 Milano, Italy

WEBSITES & SOCIAL

Official Website
avant-toi.it

STORY TELLING

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The union of tradition and experimentation gives rise to the AVANT TOI brand,
produced and distributed by Liapull.

Avant Toi was founded in 1994 within the
Liapull group to satisfy the needs of a
demanding and ever-changing market.
The creative endeavor of Mirko Ghignone now celebrates 20 years of passion and
success.

Characterized by a strong relationship
between the art world and aesthetic
research, Mirko, eclectic artist and
paramour of the force of color, established the brand through the application of his creative instinct to the medium of yarns and knits. A pioneer in cashmere evolution, he excels in technical experimentation and above all in the absolute innovation of
coloring, revolutionizing the world of piece dying.

Central to this process is the introduction of air-brush coloring that empowers each piece with authenticity and a unique,
unrepeatable character. Through infinite
combinations of shades and hues, each creation recounts its own particular story.