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altr are a new collaborative men’s luxury footwear brand offering the opportunity to fully customise three exclusive signature styles to create an individual pair of shoes every time.
Their launch collection 1.0 is now available to customise online.
Comprising a Lo Sneaker, Hi Sneaker and Chelsea Boot, each shoe will be designed by customers, choosing from over 1,000 colour and material combinations in the simple-to-use altr online configurator.
Made from the finest local leathers and materials by skilled artisans in the renowned Marche region of Italy, each shoe is created using over 130 handcrafted processes to your exact specification.
Every pair created will be unique, yet all will be born from the same exclusive altr experience. For a final touch of personalisation, the initials of each collaborator will be monogrammed onto the linings of each shoe.
The signature styles (Lo Sneaker, Hi Sneaker and Chelsea Boot) have been designed to the highest specification by altr’s founder, Chris Margetts, a prominent footwear developer with over 20 years experience working with a range of high profile men’s brands.
The Lo Sneaker 1.0 offers a choice of matte tumbled leather and velour suede colour combinations, with a rubber sole and sidewall stitching to keep a slim silhouette plus a natural calf leather lining and moulded footbed.
The Hi Sneaker 1.0 offers the same luxurious design colour and material choices as the Lo Sneaker, with fully customisable collar, side panel, laces and vamp.
Finally, the Chelsea Boot is available in Italian velour suede and heavy duty Tuscan nylon, offering pure luxury on a crepe sole. With blake stitch construction, the sole is seamless, robust, flexible and available in a variety of colours.
Every pair made are created to each collaborator’s exact specifications and are available in up to a UK size 15. Because every pair is hand produced, it is possible for altr to accommodate the larger sizes not found in mass produced footwear.
For those wanting to express their individuality or gents who like the finer things in life, altr is a significant new brand statement.
Customers visiting www.a-l-t-r.com will find style inspiration, a simple-to-use customisation tool and sizing guide for a smooth order experience.